Abstract

ABSTRACT This paper investigates whether companies actively use social responsibility to divert public attention from the quality of their accounting information when implementing earnings management. The results show a significant positive relationship between EM and CSR. The mechanism of influence suggests that the risk of share price collapse, investor sentiment and the cost of capital play a mediating role. Subgroup tests reveal that this corporate masking and rent-seeking motive is more pronounced in underperforming, non-family-owned and non-state owned firms. Further research finds that corporate governance mechanisms such as equity incentives, fund ownership, and high concentration of equity can moderate this opportunism.

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