Abstract
Research of the New York University and the American company Nielson showed that 81% of people all over the world are sure that business shall take care of the environment. The demand for ecological or green goods is higher as well as for the whole product group. Sense, cultural codes, values, world outlook and ethics are becoming crucial factors of production and consumption in the 21sr century. The role of adequate level of corporate social responsibility (CSR) is rising drastically for the public company. The authors showed that in view of all mentioned above we should speak about quality transformation of policy dealing with CSR, about transition from traditional task to support company reputation at the expense of conventional charity to organization of sustainable social and economic conditions for the development of business in the region, country and in multinational surrounding.
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