CORPORATE SOCIAL RESPONSIBILITY MANAGEMENT ANALYSIS FROM THE PERSPECTIVE OF INTEGRITY

Abstract

The paper presents findings of the research on the tendencies of corporate social responsibility (CSR) management and implementation of ethics programmes in Lithuanian organizations. The processes of CSR management and application of CSR/ethics instruments is analysed from the perspective of integrity, i.e. the congruence between declared values and practices. A survey method was used in the research. It was carried out in companies which at that time had an ethics code or/and had signed the Global Compact of the United Nations Development Programme. The research findings show that the tendencies of application of ethics and CSR instruments are weak. This means that most companies which participated in the survey do not have a CSR strategy that would integrate progressive practices into a system and enhance its performance effectiveness in the long run. On the other hand, analysis of the practices ensuring integrity of CSR revealed that tendencies are more optimistic. The paper concludes with the discussion of threats that arise from insufficiency of practices which ensure integrity and a weak strategic orientation in implementing CSR. It also highlights some fields for the improvement of CSR management and other ethical programmes in the researched companies in Lithuania.