Abstract
The COVID-19 pandemic has had serious health, social and economic consequences. In this difficult context, companies are called upon to implement corporate social responsibility (CSR) activities to support society and the weakest individuals. This study examines how Spanish companies have supported society and vulnerable individuals through partnerships with non-governmental organizations (NGOs). In this regard, a multiple case study analysis based on 14 companies listed on the Madrid Stock Exchange that have created collaborations with different NGOs was conducted. The results show that these partnerships are mainly aimed at providing food, health, social and technological support to society and vulnerable individuals. To the best of our knowledge, this is the first study that examines the support provided by companies to society during the COVID-19 pandemic in the European context.
Highlights
The advent of the COVID-19 pandemic has brought about radical changes throughout the world [1]
This section presents the different types of support provided by companies in collaboration with non-governmental organizations (NGOs) in line with other papers [57,58,59,60]. It presents the specific initiatives and actions implemented by companies in collaboration with NGOs to protect and support vulnerable groups during the COVID-19 pandemic in Spain
This study aimed to examine the commitment of companies and NGOs to individuals in distress during the COVID-19 pandemic
Summary
The advent of the COVID-19 pandemic has brought about radical changes throughout the world [1]. In order to face uncertainty during this time, people around the world are strongly committed to working together and supporting each other in every possible way [3] In this context of the fight against the COVID-19 pandemic, companies, as part of the economic and social fabric of a country, play a central role [4]. The first category includes activities aimed at obtaining certain benefits such as increasing the company’s profitability or market share [31], improving corporate reputation and brand loyalty [32,33,34,35,36] or fostering employee retention [37]. A philanthropy-based company may work to minimize public problems such as illiteracy, poverty, underfunded educational institutions, crime, environmental pollution and chronic unemployment These activities include those implemented to respond to catastrophic events affecting society [3]. They can act autonomously by engaging in activities and programs on their own [8]
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