Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises

Katarzyna Liczmańska-Kopcewicz,Katarzyna Mizera,Paula Pypłacz

doi:10.3390/su11205808

Abstract

In recent years, attention has been increasingly paid to social-, environmental-, and ecology-related issues in the areas of diverse business operations. The concept of sustainable development of enterprises is an attempt to integrate a diverse set of requirements for the development of companies in the long-term future. The concept, which is set in a contradictory context of economic, social, and environmental aspects, is an attempt to balance fundamentally divergent requirements and aspirations. Sustainable enterprise development can be a source of competitiveness, provided the opportunities related to it are identified and implemented in a proper way. The research objective of this study is to diagnose the relationship between the company’s orientation towards the implementation of sustainability assumptions, the degree of implementation of the objectives of the corporate social responsibility (CSR) strategy, as well as the creation of value in a sustainable enterprise. The survey was conducted on a sample of 165 FMCG (fast-moving consumer goods) sector enterprises. The results indicate the existence of a positive correlation between the variables analysed in the surveyed enterprises. Entrepreneurs guided by sustainable development pursue economic and non-economic values and have a more comprehensive set of appropriate measures necessary to create value in a sustainable enterprise, which consists of achieving economic, ecological, and social goals.

Highlights

Corporate social responsibility (CSR) and sustainable development (SD) are increasingly popular in public debate, business strategies, and research
The main goal of the study was to diagnose the relationship between the orientation of sustainable enterprises toward the implementation of sustainability practices, the degree of application of the CSR strategy objectives, and the creation of value in sustainable enterprises in the fast-moving consumer goods (FMCG) sector
The results of the empirical research presented in this article confirm that, according to Hypothesis 1 (H1), the growth of individual factors in the field of sustainable development is accompanied by an increase in the level of achievement of CSR strategy goals

Summary

Introduction

Corporate social responsibility (CSR) and sustainable development (SD) are increasingly popular in public debate, business strategies, and research. The Organisation for Economic Co-operation and Development (OECD) [1] understands CSR as ‘a business’s contribution to sustainable development’. It emphasizes that corporate behavior must provide returns for shareholders, employee remuneration, products, and services for consumers, and respond to social and environmental concerns and values [2]. Dahlsrud [8] in his analysis indicates that the existing definitions of CSR are largely harmonious, they emphasize the need to conduct business in a conscious, ethical way, taking responsibility for the social and ecological environment

Objectives

Discussion

Conclusion