Abstract
This article discusses current trends in the formation of corporate social responsibility of business enterprises, the reasons for the lack of activity of organizations in the field of social responsibility.
 The article also defines the influence of company’s social policy on the formation of labor motivation and loyalty of company’s employees, positive image of the company, both for personnel and for the environment. Social responsibility is relevant to all types and sizes of organizations, but it has developed the most in large public and private business communities.
 Russian companies have actively joined this process and the number of such companies is increasing year by year; small and medium businesses are gradually joining them. And in the current crisis companies are in conditions when charitable projects are, in fact, a “matter of honor” for the company. In turn, this approach to doing business ensures the sustainable development of companies and leads to the creation of a favorable investment and reputational image.
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