Corporate Reputation Effect on Post-Purchase Intention for Syariah Bank in Indonesia

Abstract

Keywords: Syariah banking, Corporate reputation, Customer trust, Customer identification, Customer commitment, Post-purchase intention, Knowledge. At the present day, Islamic banking and finance industry experience a massive growth in a lot of countries including Indonesia. In Indonesia, Islamic banking which commonly known as syariah bank still in the process of develops and promotes its system while the market in Indonesia is growing continuously. Considering the behavior of customer in developing marketing and operational strategy is very important in business. Therefore, this research investigates the relationship effect of corporate reputation on post purchase intention in syariah bank in Indonesia, considering the role of customer trust, customer identification, customer commitment, and knowledge as moderating variable. This study conducted in Indonesia, and collected 245 data. Nine hypotheses were developed during this study, and tested using structural equation model. The findings in this study found that customer commitment is the strongest factor influence post purchase intention. This research also indicates that religion is the strongest key factor that influences customer commitment. Therefore, this finding can be used as input for syariah bank in Indonesia to develop their marketing strategy.