Abstract

Today’s organizations are primarily dynamic and pose huge challenges and opportunities to the policy makers and corporate practitioners. The philosophy of Bhagavad Gita should not only be viewed from spiritual perspectives but also as a guide in developing Managerial Effectiveness. Today it has found its place as an alternative to the theory of modern management and also as a means to bring back the right path of peace and prosperity for the human beings. This research paper measures empirically the effectiveness of organizational corporate culture and its descriptions in Bhagavad Geeta. With this paper we will see the practical message of Bhagavad Gita has strong linkage to core management practices like establishment of good corporate culture.

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