Corporate culture of organizations in pandemic

Abstract

This paper deals with the peculiarities of the corporate culture organization amid pandemic. It is noted that the corporate culture of the organization is its basis. For a long time, corporate culture had been like a set of ethical and moral rules of organizational behavior. However, pandemic has changed everything. The present situation significantly influenced the transformation of the organization’s Corporate Culture Code and first of all, business processes online implementation. The corporate culture is an important component of the overall organization strategy. The effectiveness is based on strategy implementation. Corporate culture is the most powerful strategic management tool. The effectiveness of the organization’s future results depends on the application correctness. The main corporate culture formation factors of the organization such as vision, values, practice, people, place, history are presented and describe. The corporate culture is an invisible part of the organization. However, it is quite tangible for customers, consumers, partners, and other participants in the business world. The main markers of organization corporate culture formation: the organization structure, the organization’s staff appearance, communication style in the organization, the organization’s «internal cultural world», the employee’s attitude to the organization prospects are presented and described. These markers are essential for general understanding of the organization’s corporate culture, as a whole. However, these markers of the organization’s corporate culture are inherent in offline activities. The organization’s corporate culture amid pandemic is somewhat different. The main emphasis here is on the ability to adapt ethical and moral principles in the online business environment. According to the Global Culture Report (2021), the main elements of the organization’s corporate culture affected by the pandemic are identified. The first of them is the staff (human factor). Another is effective work with technological support in the organization. There are no «correct rules» for creating the organization’s corporate culture. There is some experience and theoretical and practical provisions that can be used to improve the organization’s corporate culture.