Abstract
The article is focused on the investigation of the impact the corporate culture makes on industrial enterprise development. It demonstrates that the formation of the corporate culture principles contributes to raising the level of staff involvement, its labor activity performance, maintaining and reproduction of human capital assets of an enterprise. Investments in the development of corporate culture are considered as an alternative to traditional methods of increasing the efficiency of an enterprise in an uncertain economic environment. Corporate culture development, which involves a commitment to raising the level of knowledge, innovativeness and organization, has a positive effect on the performance and efficiency of the entire company, and aids in the regulation of internal labor relations, preventing potential critical situations. The introduction and development of corporate culture, which includes a certain system of values and behaviors, in modern domestic industrial enterprises is becoming a necessity. The application of the principles and values of corporate culture leads to the long-term success of an industrial enterprise.
Highlights
In the modern world, corporate culture is becoming one of the significant factors of the existence and development of industrial companies
The issues of corporate culture development are related to the issues of economics [1], social identity [2,3,4], business and production ethics [5], management [6, 7] and other aspects of human activity
Under conditions of the global economic crisis, which, due to the changes occurring in the modern world, objectively affects all the aspects of human activity, the role of the corporate culture at the enterprises is constantly growing
Summary
Corporate culture is becoming one of the significant factors of the existence and development of industrial companies. The issues of corporate culture development are related to the issues of economics [1], social identity [2,3,4], business and production ethics [5], management [6, 7] and other aspects of human activity. Under conditions of the global economic crisis, which, due to the changes occurring in the modern world, objectively affects all the aspects of human activity, the role of the corporate culture at the enterprises is constantly growing. The world crises lead to changes in the market of the entire industry, which in turn makes it necessary for companies to search for new solutions, tasks, targets, strategies on the macro- and microlevels [4, 8].
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