CORPORATE COMMUNICATION PT. XL AXIATA Tbk. MERESPON MASA KRISIS PANDEMI VIRUS COVID-19

Abstract

In a crisis situation the company or organization must take precautions as well as problem solving so that it is able to deal with the crisis. This also applies to PT. XL Axiata Tbk. telecommunications company in Indonesia which is facing a crisis period of corona covid-19 virus. This study aims to determine how corporate communication PT. XL Axiata Tbk. respond to the co-19 virus pandemic crisis period if it lasts a long time. The methodology in this research uses the concept of crisis and public relations crisis, with a qualitative approach, the paradigm used constructivism and data collection using in-depth interviews, literature study and documentation. As a telecommunications company, in this case the group head of corporate communication PT. XL Axiata Tbk. successfully responded to the crisis period of the covid-19 pandemic virus with four stages carried out in accordance with the problems encountered through the Emergency Response Team (ERT). The results showed that corporate communication had formed an Emergency Response Team (ERT before the crisis, this division was trained to respond, anticipate and deal with and deal with all crises appropriately and quickly the crisis of the telecommunications company PT XL Axiata Tbk.