Coronavirus Pandemic: How National Leaders Framed Their Speeches to Fellow Citizens

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It has perhaps never happened before that presidents or prime ministers of almost all countries have spoken to their citizens in so short a time on the same topic—COVID-19. When the scientific community did not have correct answers or adequate explanations for the questions that people and patients were asking, world leaders took up the gauntlet and spoke to their citizens. What did they tell them? What facts did they choose to dwell on, and how did they present them? How did they provide comfort and support? What offer did they make? We selected the speeches of leaders from five countries with the highest (nominal) GDP—the USA, China, Japan, Germany and India, and analysed it using a qualitative method—framing analysis. All the speeches except that of China’s were relatively short and contained four dominant frames: prevention-protection, the other, solidarity and hope and comfort. However, each leader’s address had a unique frame. The manner in which the leaders framed their arguments and announcements shows how they understand and construct the identity of their fellow citizens.

Highlights

  • It has perhaps never happened before that presidents or prime ministers of almost all countries have spoken to their citizens in so short a time on the same topic—COVID-19

  • We are more than 6 months into the Coronavirus pandemic, but doctors and specialists continue to speak in different voices

  • They have appeared on television and have spoken directly to their citizens. They have explained the risks due to the virus, proposed dramatic and unheard-of ways of controlling it and offered hope and confidence. How did they do it? What did they tell the people? Were they responsive to public opinion? What did they have to offer? We turned to their speeches to address these questions

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Summary

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Our exposure to media coverage of COVID-19 pandemic leads us to assume that it was perhaps one issue where the media, public and executive agendas were almost similar for a certain period of time. The third group of scholars traces back to the beginnings of framing study to Goffman (1974), who suggested that people build broad schema to understand and interpret events and information This relates to telling the story in ways to make the audience think and feel about it in a certain manner For our purpose, this means how the pandemic narrative was constructed, packaged and presented in speeches and how some attributes or aspects of the issue were made salient. Our secondary motivation was to find out how similar (or dissimilar) were Covid frames when leaders of the USA, China, Japan, Germany and India spoke on the same topic and the salience they assigned to the frames This led us to ask three specific questions: RQ1: What frames do the national leaders use to construct the Coronavirus pandemic narrative?. RQ3: What aspects of the Coronavirus pandemic were ascribed most salient in leaders’ speeches?

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Neocolonial Framing of Developing and Developed Countries’ Attitudes Toward COVID-19 in The Guardian and Al-Jazeera Newspapers
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Neocolonial Framing of Developing and Developed Countries’ Attitudes Toward COVID-19 in The Guardian and Al-Jazeera Newspapers

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Framing the Pandemic on Persian Twitter: Gauging Networked Frames by Topic Modeling
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This study makes a dual contribution to the current literature. First, it examines how Iranian Twitter users framed the COVID-19 crisis in collaborative practice, networked framing. Second, it explores the potential for topic modeling in automated frame identification. The study analyzes a dataset of 4,165,177 tweets collected from Iranian Twittersphere between January 21, 2020 and April 29, 2020. The results indicate that Iranians predominantly framed the pandemic through a political lens and utilized anti-regime networked frames to contest the political system in general and during the pandemic. Furthermore, the study finds that while Latent Dirichlet Allocation (LDA) can accurately identify the most significant networked frames, it may overlook less prominent frames. The research also suggests that LDA performs better with larger datasets and lexical semantics. Lastly, the implications and limitations of the investigation are discussed.

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Image restoration strategies in pandemic crisis communication: a comparative analysis of Chinese and American COVID-19 political speeches
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This study explores the effectiveness of image restoration strategies in pandemic crisis communication at the highest levels of administration. By integrating corpus-assisted discourse analysis with Image Repair Theory, it aims to uncover the prevailing strategies adopted by Chinese and American leaders to restore or enhance a positive national image in the post-COVID era. Lancsbox 6.0 was utilized to extract excerpts and analyze linguistic devices from a self-built corpus of 144 political speeches delivered by top leaders in China and the United States. The results reveal that Chinese leaders, through the use of shared image restoration strategies such as bolstering and transcendence, shape a positive national image of a responsible country. In contrast, American leaders construct a confident and ambitious national image, projecting a leading geopolitical role in the world. These strategies have distinct features that contribute to the image restoration process. Apart from contributing significantly to the comparative research on Chinese and American pandemic-related political speeches, the research findings carry implications for the practice and promotion of national ideologies. The study also highlights the diverse ways in which credible and accurate crisis messages are employed, providing valuable insights for handling pandemics or other crises in the foreseeable or distant future.

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Constructing a Discourse of Hope and Inspiration: A Positive Discourse Analysis of Joko Widodo’s Press Statements on COVID-19
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  • Asian Studies Review
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ABSTRACT Using positive discourse analysis as a framework, this article examines Indonesian President Joko Widodo’s press statements on the COVID-19 pandemic, with a focus on how he constructed a message of hope and inspiration. The analysis demonstrates that Widodo used his language to encourage the people of Indonesia to be resilient, remain positive, and collaborate with the government to overcome the challenges posed by the pandemic. The findings reveal that metaphor, lexicalisation, and rationalisation were the three main strategies that helped Widodo to construct his message of hope and inspiration and to formulate an emancipatory discourse intended to liberate the people of Indonesia from the difficulties of the pandemic and chart a way forward in the post-pandemic period. The study underscores the crucial role of language as a resource for hope and as a response strategy during a crisis as well as its significance in helping individuals, communities, nations, and societies make sense of their experiences and (re)imagine a positive future despite their present predicament.

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Populist discourse and the resulting discontent in hybrid regimes: an examination of Rouhani’s rhetoric in the first wave of the COVID-19 pandemic
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ABSTRACT This work is an attempt to fill the academic gap that neglects the close reading of speeches of political leaders in non-democratic societies during the COVID-19 pandemic. To this end, this research focuses on the rhetoric of Hassan Rouhani, the former president of Iran, during the first wave of the COVID-19 crisis. Using the two main rhetorical devices of identification and metaphor, this work analyzes all of Rouhani’s speeches from February 2, 2020, to April 27, 2020. In addition, all speeches by three most powerful clerics in Iran, namely Khamenei, Saeidi, and Alamolhoda, and a sample of tweets by Iranian users (1644 in total) were analyzed to understand the extent to which Rouhani’s rhetoric was successful. The results show that Rouhani articulated a populist discourse during the pandemic. In an attempt to break away from hegemonic discourse, he sought to identify his government, rather than the state, with the people to construct a discursive us. Nevertheless, his rhetoric did not go down well with Iranian Twitter users. This study also analyzes Rouhani’s deft juggling act to woo both the populace and the conservative power centers to satisfy them while trying to distance himself from the latter .

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