Abstract
Abstract Paper aims This study analyzes the key factors shaping electromobility (EM) in Brazil to guide the development of effective regional adoption strategies. Addressing the gap in understanding the specific perceptions and representations of EM solutions among the Brazilian population, this research validates a novel framework of the main factors influencing EM in Brazil by applying Grounded Theory. Originality This research offers a unique framework integrating expert interviews and a literature review, providing a comprehensive perspective on the factors influencing EM. Research method 61 experts provided insights through interviews. Grounded theory methodology, including constant comparison and coding procedures, was employed for analysis. Main findings The study presents a novel EM framework highlighting factors such as Government Actions, Technology, Energy Matrix and Environment, Productive Chain, and Cost. It suggests strategies like tax incentives and innovation promotion to drive EM adoption. Implications for theory and practice Integrating Grounded Theory with a literature review enriches the theoretical understanding of EM, offering practical insights for driving adoption. The study emphasizes the importance of policy development, innovation investment, infrastructure planning, consumer awareness, and government guidance in successfully implementing EM in Brazil.
Published Version
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