Abstract
Objective: Re-framing childhood obesity prevention. Description: Obesity is typically framed as a lifestyle issue, with individual behavior change, and individual motivation as the primary solutions. Funders are encouraging communities to create policy, systems, and environmental changes (PSE). To be effective at this, community coalitions need to be able re-frame obesity prevention as a social problem. Evaluation: We used Q methodologies, participatory capacity building, photo voice, and other participatory research methods to catalyze and examine re-framing in partner communities. Conclusions and Implications: Childhood obesity prevention through PSE requires that communities have the capacity to re-frame to motivate collective action. Funding: USDA Grant #2012-69001-19615
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