Abstract
For media firms, convergence is a strategy for value creation. However, the concept of convergence belongs to a field of media research and practice that still is in a pre‐paradigmatic stage (Kuhn). The aim of the analysis is to contribute to the process towards “normal science,”; where the paradox of conceptualisation is solved and the outcome is guiding research as well as business development. The article introduces the concept of “value creation convergence,”; and discusses its potential as a sixth dimension of the convergence concept in relation to Miège's typology of traditional media firms (editorial, press, and flow) and Stabell & Fjeldstad's typology of value creation configurations (chain, shop, and network).
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