Abstract
Contributions to the Marketing Discipline
Full Text
Sign-in/Register to access full text options
Published version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
https://doi.org/10.1177/002224297604000317
Journal: Journal of Marketing | Publication Date: Jul 1, 1976 |
Citations: 3 |
Contributions to the Marketing Discipline
Join us for a 30 min session where you can share your feedback and ask us any queries you have