Abstract
Among all the pieces of work I have written, this is most likely to be a chapter with the deepest meaning at a personal level. Being invited to the symposium on MSU Contributions to Research in International Business and Innovation held on May 7–9, 2008 at Kellogg Center on the beautiful Michigan State University (MSU) campus in East Lansing, MI was a big honor for me to start with. Secondly, it gave me the opportunity to reflect back on my days at MSU which both my family and myself remember with great joy and excitement. Lastly, but most importantly, it was a lifetime chance to pay partial gratitude to my mentor, Prof. Tamer Cavusgil, as well as my professors and colleagues at the Department of Marketing at Eli Broad College of Business, the International Business Center (IBC) – home to MSU CIBER, and University Apartments Residence Life (UARL) at MSU.
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