Contribution to the development of rural tourism in Croatia: Proposed steps for successful business

Abstract

Rural tourism is a relatively new tourist movement that humans of postindustrial society return to traditional values and nature. Primarily is strongly associated with farms and production of traditional agricultural products. The aim of the rural tourism is exploitation of all existing resources of one farm regardless of whether it is traditional architecture, traditional activities (traditional crafts), agricultural production or presentation of the rural way of life. In addition, rural tourism is a generator of additional revenue and achieves full employment of the farm which enables to integrate all the potentials and diversification of activities. The organization of the farm, in terms of taking some tourism activities, is a complex activity that requires certain procedures and steps for successful business. Therefore, this paper proposes and explains steps necessary for successful implementation of tourism services in rural tourism in Croatia. Special emphasis will be on the types of tourism services in rural tourism through the typology of farms and connecting with the market.