Abstract
This research is about the contribution of each distribution channel towards room revenue in Melia Bali. The purpose of this research is to find out the contribution of hotel website, online travel agent, and offline travel agent towards room revenue at Melia Bali during 2015-2017. Data are collected in this research through interview, observation, and literature study. Data analysis method used is descriptive statistics. The result of the research shows that the biggest contribution of the distribution channel is offline travel agent. While the other distribution channels are having a fluctuations issue, where in year 2015 and 2016 the online travel agent distribution channels is higher than the hotel website. But in 2017, the hotel website has bigger contribution than online travel agents. The average contribution of hotel website towards room revenue in 2015-2017 is 17.03%. The distribution channel of online travel agent is 16.83% and the other five online travel agents that have the most contribution upon room revenue of Melia Bali in 2015-2017 are booking.com, Expedia, Agoda, Hotelbeds, and Orbitz. Contribution on distribution channel of offline travel agent is 66.15% and the five offline travel agents that have the most contribution towards room revenue of Melia Bali in 2015-2017 are Flight Center, TUI Deutschland, Meier's Weltreisen, TMS Tours, and HIS Bali Tours and Travel.  
Highlights
Internet as one form of information technology has a very important role for every hotel in nowadays because it deals with the effectiveness and efficiency of handling information in order to stay competitive with the hotel competitors
The high contribution of offline travel agent is caused by several factors are as follows: a
Offline travel agent usually complete the service with a tour guide, it will be given complete information about the sights visited
Summary
Internet as one form of information technology has a very important role for every hotel in nowadays because it deals with the effectiveness and efficiency of handling information in order to stay competitive with the hotel competitors. Internet can make it easier for potential travelers to get to know the products, facilities, and services offered by the hotel. The development of information technology cannot be separated from the role of internet users. The number of internet users in the world in the last five years continues to increase every year. According to official website statistics source internetlivestats.com accessed on February 25, 2018, in 2013 the world internet users numbered 2,728,428,107 people. From 2013 to 2017 the number of internet users worldwide increased by 31.14%. From the increasing number of internet users in the wider community would have an impact on the development of information technology systems are no exception in the field of marketing of goods and services using the internet (ecommerce)
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