Abstract
This paper analyzes and compares the tourism strategies of Copenhagen and Singapore and examines how Wonderful Copenhagen and Singapore Tourism Board manage their tourism industries and balance the different interests of locals and tourists. It discusses their respective tourism strategies and how they are implemented in each country. The paper shows that these national bodies receive different degrees of societal and institutional support for their programs and concludes that the local political environment affects the destination's tourism promotion authorities in terms of strategies, manner of operation, and extent of influence exercised on the local culture-scape.
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