Abstract
By means of questionnaires, expert interviews, and field investigations, this essay analyzes the contradictions encountered in running large Chinese sports venues and proposes systematic management of contradictions. It concludes that a range of contradictions are caused between social and economic benefits, administrative and management rights, sports and non-sports services, and stability maintenance for safeguarding security and sports products, because owners and operators have different goals for running sports venues. The essay then proposes systematic management for resolving operational contradictions, which includes internal microscopic and external macroscopic management. Lastly, it indicates that large sports venues should be operated by integrating internal with external management by adopting appropriate strategies, such as clarifying the objectives of running large sports venues, establishing a coordinated and innovative management system, enhancing policy support and a market-oriented operation to reduce the costs for operating a venue, constructing a subsidy mechanism for government's purchase of public services, and establishing a mechanism for developing talents for running these venues, so as to improve their specialized management.
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