Abstract
Abstract Purposes of this research were to examine characteristics of contractors and the relationship between contractors and wholesalers of apparel products. Influence of such variables on wholesalers’ satisfaction was also assessed. Location, reputation and service were factors of contractor characteristics. Dependence, cooperation and power were three factors that were considered for contractor-wholesaler relationship variable. Survey data from 109 wholesalers located in Dongdaemun Fashion Town in Korea was used for analysis. Empirical results confirmed the importance of service factor of contractor characteristics. Service and location of the contractor had positive influence on cooperation. Location had negative influence on power. Reputation had positive direct influence on wholesaler satisfaction. Cooperation between contractors and wholesalers had significant influence on wholesaler satisfaction. Key words: contractor characteristic(위탁생산업체 특성), contractor-wholesaler relationship(위탁생산업체-도매업체 관계), satisfaction(만족도).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
