Abstract

It is believed that organizational culture is one of the primary strategies that drive employee productivity and competitiveness. The abstract of organizational culture is a complex and dynamic phenomenon and challenge in the field of research till the present. The efficacy of human interaction with an organization is closely related to the propagation of organizational culture. In the meantime, cultural entropy is a metric for assessing the process of cultural dissemination in organizations, where a reduced entropy value is preferable. This study aims to modify the entropy culture algorithms that accommodate discrete and continuous vectors. We applied Shanon’s entropy as the fundamental formulation and the Axelrod model as the peer interaction analysis. The proposed measurement of cultural entropy considers not only the desired values but also evaluates the gap with the espoused value of the organization. The modified cultural entropy algorithm can measure the entropy value for discrete and continuous vectors. Measuring cultural entropy using continuous data results in an approach that can better display value heterogeneity within organizations.

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