Abstract
This contingent valuation study estimated the willingness to pay of the commuters for the proposed Automated Guideway Transit (AGT) in Baguio City, the Philippines. This value was used to determine the AGT's financial feasibility. This study utilized the Internet together with the use of face-to-face interviewing to elicit the responses and experiences of the commuters. Both the measure (Willingness to Pay) and the method (Contingent Valuation) employed in the study are subject to criticisms, yet the literature review shows that the measure and the method in this study are valid and reliable. It was found out that 77% of the respondents are willing to pay and that the computed mean WTP value is PhP 22.50 (roughly USD 0.45).
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