Abstract
The General Data Protection Law (LGPD) aims to bring greater transparency and responsibility to the use of personal data of individuals and legal entities throughout the national territory. With the advent of the Law, the processing of data that was carried out in an uncontrolled way is now regulated and with specific purposes, uniting Brazilian legislation with the global concept of data privacy. Within the scope of the business activity of micro and small companies (MSEs), compliance with the Law can be quite challenging, considering that the planned measures can generate such high costs that these companies need to paralyze their activities. Therefore, the objective of this study is to report on the challenges for the application of the Law in Brazil, with a focus on flexibility for small companies, a sector that has the greatest difficulty in adapting to the norms. And emphasize how the implementation of the Law within organizations can bring opportunities for growth, since the ethical use of data linked to a culture of good practices can increase trust between companies and customers.
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