Context-Specific Influencing Factors Within A Transfer Of Innovation From Corporate Incubators

Prof Gunther Schuh Prof Gunther Schuh

doi:10.17577/ijertv8is100264

Abstract

Context-Specific Influencing Factors Within A Transfer Of Innovation From Corporate Incubators - written by Prof. Gunther Schuh , Florian Vogt , Dennis Maurer published on 2019/10/31 download full article with reference data and citations

Highlights

Accelerating product life cycles, changing customer behavior and a continuously changing market environment force established companies to constantly challenge and renew their own product portfolio [1]
Due to the long-term strategic fit to the corporate strategy, many of these “external” innovations are transferred from the corporate incubator to the parent company for ramp up and commercialization
The aim of the authors therefor is to develop a comprehensive model of innovation transfer from corporate incubators which includes all relevant aspects and allows corporates to situation specific define their transfer process

Summary

Introduction

Accelerating product life cycles, changing customer behavior and a continuously changing market environment force established companies to constantly challenge and renew their own product portfolio [1]. New technological possibilities and changing business models increase the need for radical innovations within and outside existing markets in addition to incremental innovations [2]. The development of such future-oriented, new developments is essential in order to actively shape transformation processes on the market and to be able to sustainably ensure the preservation of economic success in the long term [3]. Established companies often find it difficult to develop radical innovations This competitive deficit is primarily due to the hurdle of the so-called innovator's dilemma, which describes the challenge of being able to drive forward new disruptive developments in addition to the continuous improvement of existing products. They prefer the risk-averse alternative of the market-oriented improvement of established technologies [5]

Objectives

Methods

Findings

Conclusion