Content Analysis of an Educational YouTube Channel for Secondary School Students in Terms of Design and Program Elements

Abstract

This study employed a qualitative research methodology to examine the design features and program elements utilized in the videos of a popular educational YouTube channel called “Basfi ile Deneysel Bilim” (Experimental Science with Basfi). The primary objective was to identify these features and elements by analysing the top ten videos on the channel, based on view counts, likes, and comments. Data collection was conducted using a thematic analysis matrix as the instrument. During the initial phase of data analysis, a descriptive examination of the videos was performed in terms of Mayer’s principles of multimedia learning. Subsequently, content analysis was conducted to analyse the program elements present in the videos. The findings of this research revealed that the educational videos on the YouTube channel partially adhered to Mayer’s multimedia design principles and incorporated some program elements. Therefore, it is recommended that multimedia design principles and program elements be taken into account when creating educational content for YouTube. Additionally, it is suggested that elements tailored to the nature of the YouTube platform should be included. Finally, the study provides recommendations to content developers regarding factors to consider in video production. This research holds significance for individuals involved in producing educational content for YouTube, as well as researchers working in the domains of content production processes and content design.