Contemporary Brazilian Cinema

Abstract

At first glance, contemporary Brazilian cinema seems to be the byproduct of a mid-1990s renaissance in national film production. Accordingly, to better understand contemporary Brazilian cinema, it is advisable to recall the Brazilian film industry’s situation in the 1980s. An unsteady period followed by a major decline in national film production in the late-1980s and early-1990s, these were years illustrated by the dismantling of Embrafilme (Empresa Brasileira de Filmes), culminating in the complete eradication of the state-run film production and distribution company in March 1990. Around 1993–1994, however, a renaissance of Brazilian cinema occurred, in terms of film production and ticket sales, which has been called “Cinema da Retomada.” A cinematic phenomenon, fundamentally fueled by the industry’s access to new sources of state funding, the Retomada was predominately brought about by fiscal exemptions allowed by the Audiovisual Law (Lei do Audiovisual), as well as by grants such as the “Prêmio Resgate do Cinema Brasileiro,” coming from the Ministry of Culture. Later, the Rouanet Law (Lei Rouanet) strengthened the funding not only for film, but for cultural projects and events as a whole. Likewise, municipal and state laws promoting fiscal exemptions also had a fundamental role in the recovery of film production in the country. All these laws allowed the private initiative to redirect funds from taxes to film production. This article will provide a basic bibliography of the aforementioned topics, addressing the economic, sociological, and aesthetic issues related to contemporary Brazilian cinema.