Consumers’ Brand Preference of Laptop for Kathmandu, Nepal

Abstract

The study focuses on the analysis of consumer’s brand preference for laptop. The study carefully examined its set objectives with the adaptation of a suitable methodology. The purpose of the study is to identify the factors those are important to people while purchasing particular brand of laptop. It could be factors like brand image, price, features, configuration, convenience of service, audio quality, video quality, brand name etc. Through the finding of the study, it will help us to better understand brand preference practices of laptop market. It will also help us to know the extent to which the customers are involved in brand searching, analyzing its attributes, brand choice etc. In addition to this, it will also be helpful to develop the profile of specific consumer for specific brand. Similarly, we would also get to know the most favorable brand by knowing the buyer’s perception and responses to various features and attributes of product. The marketers can also trace out the important reasons for brand preference. Then, marketer can focus according to choice, perception, and preference of buyers.