Abstract
The COVID-19 pandemic brought the attention of researchers to impulsive buying behaviors and the purchasing of local products, as they are fundamental for the economic recovery of the countries. Therefore, the purpose of this paper is to identify how the consumer’s impulsive buying tendencies influence their choices for foreign products. We applied the Impulsive Buying Tendency Scale and the X-Scale of Xenocentrism to 300 young and adults. To analyze the data, we conducted a PLS-SEM analysis to test five hypotheses. Our results from the path analysis indicate that the affective aspects of impulsive buying tendency decrease the cognitive IBT (β= -0.345), and increases the foreign admiration (β= 0,265) and domestic rejection (β= 0,226). Moreover, the cognitive aspect of IBT can also increase domestic rejection (β= 0,196). Our results follow the theory regarding xenocentrism, as consumers cognitively will consider foreign products as superior, thus rejecting the domestic ones. Furthermore, affective has also a significant impact on domestic rejection, which indicates that consumers may disregard local products because of individual frustrations. Overall, businesses need to take into account that to conquer those impulsive buyers, they need to show that they are more global and reinforce the product features. Research on the seek for foreign products and impulsive behavior will be fundamental as this purchasing can help the countries in the economic recovery after the COVID-19 crisis.
Highlights
The COVID-19 pandemic was firstly declared in March 2020 and caught the researcher’s attention that sought to investigate the challenges that this health crisis brought to consumption
Consumers adopt impulsive buying behaviors in this crisis and started to buy more products without planning in fear of them being scarce soon (Kirk & Rifkin, 2020). This increase in the consumption of basic products, the changes in the production process, and the isolation policies brought a disruption of the global supply chain that can impact a specific subject of consumer ethical decision, the purchase of domestic or foreign products (He & Harris, 2020)
The purpose of this paper is to identify how the consumer’s impulsive buying tendencies influence their choices for foreign products
Summary
The COVID-19 pandemic was firstly declared in March 2020 and caught the researcher’s attention that sought to investigate the challenges that this health crisis brought to consumption. Consumers adopt impulsive buying behaviors in this crisis and started to buy more products without planning in fear of them being scarce soon (Kirk & Rifkin, 2020). This increase in the consumption of basic products, the changes in the production process, and the isolation policies brought a disruption of the global supply chain that can impact a specific subject of consumer ethical decision, the purchase of domestic or foreign products (He & Harris, 2020). Research investigating impulsive purchasing and buying of foreign products is scarce
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
