Influences of Time Perspective on Impulsive Purchase Tendency

Abstract

Abstract What make consumers act on impulse? Impulsive buying is a topic of interest not only to academic researchers but also to the people in the industry who can gain from bigger sales volume and to the consumer advocacy groups who regard impulse buying as an undesirable outcome from the excessive consumerism. While there are discrepancies in the definition of concept, generally speaking, impulsive buying is an unplanned and sudden purchase involving some urges, pleasures, and excitements (Rook, 1987). Previous research on this topic investigated consumers' internal and external factors influencing the cognitive and emotional aspects of impulse buying. One stream of research focused on the cognitive aspects of impulse buying and emphasized the lack of planning and consideration before the purchase. Another aspect of impulse buying is that emotional factors are involved in the process (e.g., Beatty & Ferrell, 1998; Rook, 1987; Rook & Gardner, 1993; Wood, 1998) and it has been claimed that the internal s...