Abstract

This study aimed to utilize the relationship between consumer’s attitude and eco-friendly products among selected vegetable suppliers in Panabo supermarket using an adapted questionnaire and sample random sampling. The statistical tools used were mean and Pearson-r, and a descriptive correlational design was employed. The researchers found that the overall mean in consumer’s attitude was 4.52, indicating a high level, while the eco-friendly products mean was 4.62, also indicates high level. The r-value is 0.569 and the p-value is 0.000, thus the null hypothesis (Ho) rejected since the p-value is less than the 0.05. It means that there is a significant relationship between consumer’s attitude and eco-friendly products among selected vegetable suppliers in Panabo supermarket.

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