Consumer attitude towards Eco-friendly products

Abstract

The purchaser mindfulness and inspiration kept on driving change in the market place, strikingly through the presentation of more eco- friendly products. This study deals with eco-friendly products and its impact on social media. In this scenario social media had emerged as a platform of electronic communication through sharing of knowledge, ideas and user generated contents through networking and blogging. It tries to assess how different level of perceived feeling from usage influence the impact of advertisements through social media, blogs, peer opinion via social networking and products update towards making green purchase decisions of the consumers. With respect to this, buyers are assuming liability and doing the right things. Customer frame of mind and inspiration keep on driving change in market place, outstandingly through the presentation of more eco- friendly products. This paper analyses the consumer attitude towards eco-friendly products both directly and indirectly. In this paper both primary and secondary data were collected. Structured questionnaires were used to collect primary data from the consumers through questionnaires. The secondary data was collected from website and reports. For statistical analyses, SPSS used and Statistical tools like (i.e.) percentage analysis, ANOVA, Correlation and ‘z’ test were applied. The findings were based on the Research hypothesis, demographic profile and various dimensions of consumer attitude towards eco-friendly products. Suggestions and Conclusion are based on these findings.