Abstract
Journal of Management Sciences (JMS) is a biannual HEC Pakistan indexed research journal. JMS is a scholarly journal that publishes scientific research on the practice of management and its application in business. It is multidisciplinary in scope and interdisciplinary
Highlights
Purchasing through internet is considered to be one of the speedily emergent types of shopping, consumers are relying more on internet buying as compared to visiting the actual markets (Elliot & Fowell, 2000)
This study shows the relationship between the perceptions of consumers and the factors that play a crucial role in developing brand trust towards online shopping of clothes
Word of Mouth, Information and Online Experience have been taken as the independent variables whereas brand trust has been taken as the dependent variable
Summary
Purchasing through internet is considered to be one of the speedily emergent types of shopping, consumers are relying more on internet buying as compared to visiting the actual markets (Elliot & Fowell, 2000). Due to the use of internet, consumers can get more benefits and can avoid many problems by availing the facility to shop online. By using internet option for shopping, consumers have a wide range of products available from across the world. Consumers don’t need to think about various issues like traffic, parking issues, visit to stores and they have more time for decision making as compared to purchasing any product at a store
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