Abstract
This article analyses patterns of governance - how public and private policy networks are managed - in consumer contracts in a deregulating Japan. It outlines the structure of Japan's service industry and consumer problems, before considering the framework for a juridical intervention, bureaucratic regulation and pressures for further legislative activity. As the question of how to curb excesses of power in a deregulated environment governed by multiple agents become more acute, consumer governance seems likely to change, and with it the utility of current theories of how law operates in Japan.
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