Consumer Behavior while Choosing Air Travel in India

Abstract

Abstract: The domestic airline industry of India has been witnessing an enormous transformation over the period. Different class of people can avail this service due to modern specifications, affordability rates, ease of reachability, frequency of flights, quality of service, etc. The recent studies depict that the number of customers opting for domestic air travel has a steep increase when compared to the past numbers. This has been possible due to increase in connectivity of different areas and reducing the flight fares to increase the accessibility and reachability for the customers. Reducing fares and increasing connectivity does not only help the customers but it has also helped a lot to contribute to the business of airlines to a very large extent. This research mainly focuses on the consumer behavior while choosing different airlines. There are multiple factors which affect while choosing the appropriate flight company for travelling. There are different class of customers and accordingly the airline companies need to match their preferences. Some consumers want affordable rates whereas some customers want better quality o service. This research will basically give an idea which factors pertain the most while choosing the perfect flight for domestic travel within India. Keywords: Quality Service, IndiGo, SpiceJet, Go Air, Air Asia, Vistara, Air India, Statista, Holidify