Abstract
The live aquatic products market can be defined as aquatic products sold live for the food market. This live aquatic market caters to Asian supermarkets and restaurants, and the entire market is being supplied by both wild and farmed aquatic species. This study was designed to gather market information on customer attributes and document how they feel about pricing while purchasing live aquatic products in the Northeastern U.S. The primary objective of this study is to present impact of socio-economic characteristics of aquatic products consumers and their attitude towards importance of price while buying live aquatic products.
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