Consumer Attitude towards Eco-Friendly Goods – A Study Of Electronic Products In Ahmedabad City

Abstract

The rapid growth in the technology has increased the use of electronic products worldwide. This has caused the deterioration of the environment. The increasing extinction of the natural resources and the global warming has raised the major concern for the environment. These growing social and regulatory concerns for the environment have lead to an increase in the number of customers to consider eco-friendly products as major criteria for the purchase of electronic products. As the environment continues to worsen, it has become a constant public concern which has resulted into awakening of green movement in developing countries like India. The purpose of the paper is to study the attitude and intention of people having different demographical background, towards the purchase of eco-friendly electronics in the city of Ahmedabad. The aim of this research work is to investigate the consumer behavior and attitude towards the eco-friendly electronic products and see how they take environmental factors in consideration while making choices on buying such products. Use of a quantitative study has been made among a conveniently chosen sample.