Consultants' Tools to Manage Digital Transformation

Diana Claudia Cozmiuc,Richard Pettinger

doi:10.4018/jcit.20211001.oa7

Diana Claudia Cozmiuc, Richard Pettinger

Open Access

https://doi.org/10.4018/jcit.20211001.oa7

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Abstract

Digital transformation since year 2010 has provided a huge worldwide market with digital consultants as top players. Digital transformation is a socio-economic phenomenon subject to lengthy surveys and actual cases on behalf of digital consultants between 2010-2020. By the end of the 2010s, digital transformation management has been reviewed in scientific journals. This is an instrumental case study about digital transformation at PWC, Siemens and Oracle as digital technology providers and consultants. Worldwide digital technology induces digital transformation with the purpose of value creation, motivating companies. Digital consultants are top players. Digital transformation frameworks and digital maturity studies show the dimensions, stages and scales of digital transformation. Roadmaps, programs, projects guide the specific steps from one maturity stage to the target. Business cases are used to compute customer value. Customer value is stipulated in customer contracts in as a service business models. Digital transformation solutions are marketed using these tools.

Highlights

Digital transformation is the name of a booming global market, that mas grown from millions of users until 1985, for the first platform or mainframe terminal, to hundreds of millions of users until 2010, for the second platform or the Lan/ Internet and client/ server, and therefrom to billions of users for the third platform, cloud, social, mobile and analytics (IDC, 2017)
Mainframe consultants (Accenture, 2017a, 2017b; BCG, 2021; CapGemeni, 2011; Deloitte, 2020a, 2020b; Gartner, 2021c; IBM Institute for Business Value, 2011; IDC, 2021; Markets and Markets, 2021; Mordor Intelligence, 2021; The World Economic Forum, 2020a, 2020b) and scientific resources (Bharadwaj et al, 2013, Kavadias et al, 2016; Morakanyane et al, 2017; Nwaiwu, 2018; Porter and Happelmann, 2014, 2015; Schmarzo, 2016; Kane et al, 2016; Tabrizi et al, 2019; Yablonksky, 2018; Westerman et al, 2014a; Westerman et al, 2014b) define digital transformation as the impact of changes on several dimensions of the organization driven by digital technology or other factors, such as the business models it enables
Digital transformation is defined as the impact of changes on several dimensions of the organization driven by digital technology or other factors, such as the business models it enables

Summary

Introduction

Digital transformation is the name of a booming global market, that mas grown from millions of users until 1985, for the first platform or mainframe terminal, to hundreds of millions of users until 2010, for the second platform or the Lan/ Internet and client/ server, and therefrom to billions of users for the third platform, cloud, social, mobile and analytics (IDC, 2017). Market reports show cloud technology emerging since 2008 and growing in the future (Statista, 2021b). Many digital transformation technologies have emerged in this decade, for instance, according to Gartner (2012, 2013, 2015, 2016, 2018, 2019, 2020). Digital technology in terms of IDC’s third platform technology leads to digital transformation in all aspects of human society including business organizations.

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