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Abstract
Innovation in tourism is a response to the growing public demand to live a long life, remain healthy and retain beauty and good form. The main goal of the paper is to create a theoretical model of the health tourism innovativeness system. The paper is novel in character, since to date the innovations occurring in health tourism have not been classified and there is no model of this innovativeness. The article presents the results of an expert poll, which was carried out in two rounds using the Delphi method. The result of research is construction of three different models of health tourism innovativeness. The paper fills the gap in the theory of management science.
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