Abstract
AI technology is rapidly changing traditional industries by using the technologies of big data, machine learning, and deep learning in AI technology. This study transforms and constructs the links of market research, market strategy, marketing strategy, and marketing activities in the marketing system. The use of AI can help companies to understand customer needs more comprehensively, find market opportunities more quickly, establish business goals more accurately, and achieve smart marketing and precision marketing in the true sense. AI technology also brings new challenges to the development of enterprises. This study analyzes the data risk, payment risk, ethical risk, and decision-making risk in the marketing system and puts forward the solutions.
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