Construction and Image Communication of Urban Cultural Space under the Collision of Modern Art Elements and Chinese Traditional Culture: A Case Study of the Wuzhen Theatre Festival

Abstract

Since its inception in 2013, the Wuzhen Theatre Festival has gradually grown into one of the most influential theatre festivals at home and abroad. As one of the brand characteristic events, it has helped Wuzhen transition from a traditional Jiangnan ancient town to a well-known cultural landmark through media communication. This paper aims to analyze the multiple cultural spaces presented in the Wuzhen Theatre Festival, explore how this medium combines modern art elements with Jiangnan culture, builds a bridge between high art and ordinary people, thereby endowing Wuzhen with a more diversified international image. It also attempts to summarize the enlightenment of the Wuzhen Theatre Festival on the construction of urban cultural space and image in China today.