Abstract

This paper examines the ways in which the experience of nature is mediated via its construction, presentation and interpretation within the specific domain of tourism. It is argued that the concept of nature is characterised by ambiguity and contradiction, and that the understandings of, and meanings attached to, nature by tourists are not constant, fixed or homogenous. The data for the paper were derived from a study of a three-week nature-based tour to Malaysian Borneo, in which the author acted as tour leader. A range of complementary research methods was used, including participant and systematic observation, in-depth interviews and analysis of participants’ diaries, photographs and postcards. These data shed light on the ways in which tourists experienced nature and, specifically, on the role of interpretation as a mediatory practice in their experiences.

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