Abstract

The article is devoted to the emergence of the phenomenon of posthuman politics, in particular, to the study of new forms of media subjectivity. Drawing from the theoretical developments of J. Baudrillard, N. Luhmann, B. Latour, K. Knorr-Cetina, P. Bourdieu, P. Virilio, Z. Bauman and a number of other theorists, the author identifies a number of processes that significantly and ontologically transform the communicative space within the world of media. These processes include the industrialization of communication production, the massification and audiovisualization of image production, the intensification of flows, the increasing role of speed, the standardization of reaction control and the narrowing of the range of these reactions, the elimination of memory structures, the “collapse” of the chronotope to the here-and-now, and the increasing “fluidity” of societal structures. Based on this, the author conceptualizes fundamentally new nodes of relations in posthuman politics: integral network complexes “human-human,” “human-non-human (that is, machine),” “machine-machine” become significant,. The “drone-production of media products” is established, with machines and bots beginning to participate in discussions, imitation and simulation of multiplicity and participation, and non-human subjectivity turns out to be even more subjective than humans. The author argues that all of this leads to significant shifts in “posthuman” politics compared to human ones: human subjects lose confidence in the political act in any of its expressions; the political ceases to be taken “seriously,” and alienation begins to affect even formal communicative acts on the Internet, which gives rise to inactivity Meaningful communication about the political is “noisy”; audiovisual content ceases to be a space of meaning, comprehension, dialogue and communication Political understanding and interaction no longer centre on action and discourse about human lives, pain, suffering, values, hopes; The “silent majority” as a “black hole of the social” absorbs an increasing amount of not only meanings and meaningful statements but also potential opportunities, and an increasing part of the future. The article also outlines the prospects for further research, including empirical research on the topic.

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