Constructing of Management Indicators for Artificial Turf Football Fields

Abstract

The purpose of this study was to construct the management directions and specific indicators for eleven artificial turf football fields of 2017 Summer Universiade, and to enhance the usage efficiency of the sports venues and facilities. We used the literature analysis method to collect the literatures pertaining to sports venue management, thus forming the preliminary indicator dimensions. Additionally, through the semi-structured interview method, experts' opinions were collected to compile specific indicator dimensions and questions. The Delphi method was subsequently adopted to form the expert questionnaire, which was provided to ten experts and scholars. Then experts and scholars were modified the dimensions questions and used AHP to sort the dimensions and questions in terms of degree of importance. The results showed that artificial turf football fields mainly divided into event competition conduction, course planning diversity, venue rental management, sound financial management, regular cleaning and maintenance, promotional marketing activation, and related ancillary facilities. Total there are seven dimensions, consisting of 36 questions, Among the indicators for the management of artificial turf football fields, ＂activity and competition holding＂ accounted for the highest. It is also indicated that activity and competition holding are the primary tasks to be undertaken by football fields in the future. A robust financial management system should be established, which would give particular emphasis on venue rental and management, as well as regular maintenance and cleaning in order to meet the management needs and achieve the goal of football development in Taiwan. We conclude that the outcome of this study may serve as a management reference for relevant units in the future after the 2017 Summer Universiade.