Abstract
This article explores comparatively the strategies of construction and identity negotiation that the new ethnic and linguistic groups have reflected in Lavapiés and San Diego, two areas characterized by the highest percentage of international immigration, within Madrid. After the social and historical contextualization of both territories —to provide a more complete picture of its evolution— two collections of images or cartographies containing samples related to diversity in each territory will be analyzed from a methodological approach based on the exploratory analysis of the linguistic landscape. These parcours will allow to analyze the construction of multiculturality and otherness, which also goes hand in hand with seemingly opposite phenomena: from gentrification to a new definition of folk identity.
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