Consequences on Consumption of Packaged Drinking Water

Abstract

This empirical study was conducted to examine the consequences on consumption of packaged drinking water among the consumers residing in Chennai city. Descriptive and empirical research design was adopted to gather primary information from the packaged drinking water consumers by employing non-probability convenience sampling. The primary data collected were analysed with the help of various statistical tools through PSPP software in present study. The results indicate that consumers are often exposed to various health issues due to the consumption of packaged drinking water in their day-to-day life. Fitness and Safety, Aid & Supply, Usefulness and Economic factors are the major components significantly influencing the consumer perception towards purchase decision and consumption behavior. To conclude, public health department should take the actions by visit the packaged drinking water plant area and also check the quality of water. It should be prevented to avoid the duplicate sachets of water which causes more health diseases to regular consumers.