ЕCONOMIC PRINCIPLES OF INCREASING THE EFFICIENCY OF MILK PRODUCTION

Abstract

The article analyzes the current state and trends in the development of dairy farming in Ukraine under the conditions of a full-scale invasion of the russian federation. A comparison with the previous period was made. The main indicators of its development and economic efficiency of production are analyzed. According to the research results, it was found that one of the important problems in the milk market is its low quality in households that produce 65.8% of all milk. It is noted that the cooperation of households, the organization of family farms and processors of dairy raw materials, taking into account the experience of the developed countries of the world, will solve the problem of the production of high-quality dairy raw materials and will provide an opportunity to earn profits. The current problems faced by milk producers are revealed ‒ an increase in the cost of production, a decrease in the demand for dairy products, the loss of this product in the war zone and in the occupied territories, problems with calculations on the part of trade networks, the lack of an effective instrument for crediting milk processing enterprises during the war. Based on the analysis, the main factors that have the greatest impact on the current state of the dairy industry are singled out. It is noted that dairy farming is a direction that is problematic to develop without state subsidies, so support for milk producers is absolutely necessary. It was emphasized that the economic efficiency of milk production primarily depends on improving its quality. Practical recommendations are provided for increasing the efficiency of milk production by improving its quality, in particular in households and their transformation into family farms or cooperatives. It was concluded that the introduction of an effective mechanism for the implementation of the proposed measures, subject to state support of the dairy industry and increased funding, will become the driving force of its accelerated development. The practical significance of the obtained results lies in the fact that the author's recommendations can be used by agricultural enterprises or private households of the population in average activities.