Abstract
Forty-three S s rated CVC sentence subjects, on good-bad and active-passive semantic differential scales. The sentences had good or bad predicate verbs and good or bad object nouns and were presented as active, passive, question, or negative sentences. It was found that for active and passive sentences, the subject CVCs were rated as good when the verb and object had the same evaluative meaning and as bad when they had opposite evaluative meanings. Similar results obtained with the question transformation, though to a lesser degree. The negative transformation reversed the evaluation of the subject CVCs for all verb-object combinations except for bad verbs with bad objects. Subject CVCs were rated as less active in the negative transformation than in the other three transformations, which did not significantly differ among each other. The results were discussed in terms of congruity theory and transformational theory.
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