Abstract
Purpose: Based on the configuration approach, the paper examined the common impact of selected strategic orientations, namely entrepreneurial, technological, and market orientations on the performance of new business ventures. Methodology: This study employs a configurational approach, using fuzzy set Qualitative Comparative Analysis (fs/QCA), to analyze the constellations of different strategic orientations that yield superior performance. Result: The results suggest that the performance of a new venture depends on configurations, where firms with high levels of entrepreneurial, technological, and market orientations perform better than firms with other configurations. However, there are other configurations of strategic orientations that also, though to a lesser extent, improve the performance of the entities under study. Conducted research provides a detailed understanding of which different configurations improve the performance of new ventures and which configurations are more effective. Applications: This research can be used for universities, teachers, and students. Dai, O., & Liu, X. (2009). Novelty/Originality: In this research, the model of configurations of entrepreneurial, technological, and market orientations and new ventures performance is presented in a comprehensive and complete manner.
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